A bite-sized cheese revolution

In the late 1980s, a quiet revolution in the world of cheese was beginning to take shape. By June of 1991, this revolution would be introduced to the French market under the beloved brand, Le Petit Chose, initially designed for children. Produced at the Vatimont dairy, it stood out for its innovative plastic cup packaging, which extended shelf life beyond other mini cheeses of the time. What started as a French favorite, soon expanded globally under the brand Mini Brie, reaching markets in the USA, Asia, and French overseas territories by the early 2000s.
Consumers loved its creamy texture, mild taste, and convenient individual packaging. As one fan said: "Best Brie bites ever!" By 2023, Mini Brie was distributed in 76 countries  and became one of the Ile de France brand's top three cheeses. With plans to quintuple production by 2032, it's clear this little cheese has big ambitions.
Whether for kids or adults, Mini Brie continues to delight with its perfect bite-sized portions and timeless French quality.