More than just a cheese, a pure and divine indulgent treat

Market, trends and consumers 

• Consumers are looking for differentiated premium products to indulge, treat or simply reward themselves.

Point of difference 

• An indulgent pure and mild taste of fresh cream with a unique silky melt-in-your mouth texture, in a flawless white and velvety bloomy rind.

Reason to believe 

• Made with a few simple ingredients (milk, cream, a pinch of salt and that’s it). 
• A secret recipe made with high standards of quality and ingredients that are freshly procured and crafted on a daily basis.

Our tribute to nature and social responsibility 

• Milk from local farms (less than 70 km around the dairy) in a preserved environment. 
• Milk from well fed cows raised outdoors as the weather allows (over 180 days a year). 
• Recycled and recyclable packaging with communication that nudges into a better and balanced approach towards nutrition.

N°1 soft ripened cheese brand in France 

Preferred recipe of French consumers (BVA test 2017)