The authentic taste of France for deli counters
Market, trends and consumers
- Consumers are looking for authenticity and want the freshness and quality of deli counters.
Point of difference
- 100% authentic: the rich, intense taste and the melty texture of the famous Le Rustique Camembert in 1 kg for the deli counter.
Reason to believe
- Le Rustique, the premium and authentic brand of French cheeses, produced with 100% of milk from Normandy, France.
- A very qualitative and authentic packaging, with a gingham cloth and a wooden box.
Our tribute to nature and social responsibility
- The milk is collected around the Pacé cheese dairy (average 70 km).
- It comes from small to medium sized family farms, that respect the well-being of their cows (50 to 70 cows per herd).
- The wood of the box is non-treated and comes from French forests that are durably handled.